One of the tactics I mention in the video is a visual. This can be used as part of an email campaign, or sent as a DM or whatsapp message within your outreach campaign.
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Example:
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All we do here is take the problems you solve in the left hand column, name your solution in the middle, and list the outcomes in the right hand column. The more simple and ‘raw’ the better.
If you’d like more help with this then drop me a note;
Kind regards,
Ben